Media Master Class

Forthcoming Dates
There are no dates scheduled for this course at the moment.

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The Course

This comprehensive, highly practical training course takes the form of a one-day, interactive workshop in which participants will play an active role.

The workshop is aimed at anyone who may have to deal with the media, in particular those who may have to engage with journalists, and includes realistic interviews with a journalist.

Participants receive a book of guidance notes on crisis communications and recordings of their interviews to enhance continued learning.

After the course, delegates will :

  • Understand what journalists want and how to work with them
  • Understand how to prepare properly for media interviews
  • Have experience of dealing with journalists in a variety of situations
  • Understand how to have a positive impact even in the face of challenging questions
  • Be able to deal effectively with journalists
Who should attend?

  • Communications, marketing and public relations personnel
  • Nominated media spokespeople
  • Directors or managers with an external communications role
  • Business continuity managers, co-ordinators and consultants
  • Crisis managers and crisis management team members
  • Anyone who may have to deal with the media and, in particular speaking to journalists, as part of their role
What will they learn?

  • What journalists want and how to work with them
  • What it can be like “in the hot seat”
  • How to prepare for and ensure successful media engagements
  • How to take control – the ABC rule
  • How to have a positive  impact even in the face of challenging questions
Lead facilitator

Magnus Carter

Magnus is a leading expert in the field of media training. He began his journalistic career with the Evening Chronicle in Newcastle upon Tyne, later working as a freelance journalist for national newspapers. He then worked in both radio and TV news and current affairs, with both the BBC and commercial companies. In TV, he worked as a reporter for TV-AM, Thames News and Meridian. In radio, he was a reporter with BBC Scotland and the Today programme, Intake Editor at Independent Radio News, and presented the award-winning AM programme on LBC in London.

In his training and consultancy role Magnus has worked with many corporate and public sector clients to ensure that media encounters become a positive opportunity, even in times of crisis, and that individuals within those organisations gain recognition through excellent handling the media skills.

He is an approved speaker at the Academy for Chief Executives, a Member of the Chartered Institute of Public Relations and of the Institute of Directors.

What previous delegates have said...

"Totally excellent! I wish I had done this course years ago. It has been so enlightening and my new knowledge is really going to help my business."

"Excellent! This was the best course I have ever been on. Thank you!"

"I can't believe I have learnt so much that has been so relevant to what I do and what I need to do."